You can then filter those RSS feeds into themed lenses or profiles, not utilizing FeedBurner, of course for the reasons stated. Assuming those categories are keyword specific, you can create RSS feeds promoting the content in each categories. Hopefully your blog or website has individual categories. Simply make more than one RSS feed! This solution will actually result in a better RSS syndication strategy for you in the long run. If you are using FeedBurner, there is of course still hope. This is definitely something to keep in mind when considering whether or not to use the service. If you use FeedBurner, these posts will not support your SEO. The beauty of RSS feed enabled link wheels is that they allow you to continually get fresh back links to your site each time you publish a new post. But should you rely on getting link juice from that link? (see editor’s notes below.) Maybe someone will subscribe to your RSS feed as a result and you could even get some referring site traffic out of it. Sure, it is great that this link will be live on other sites. So why does this matter? Well think about it. The links listed in your RSS feed would simply be the links to the blog posts you are publishing:īut when you burn your RSS feed using Feedburner the primary URL would look like this:Īnd the single post URL would look like this: Emphasis on “ Google Enhanced URL.”įor example, originally your RSS feed primary URL would look like this: The issue with Feedburner is inherent in the name, thus, it burns (or alters) your RSS feed and channels it through a Google enhanced URL. And those RSS feed links, which you worked so hard to add to Squidoo pages, Hub pages, get approved by AllTop and feed into external blogs, will count for nothing. In fact, your link wheel will be ineffective for the purposes of SEO. While this is the case, none of this will matter if you are using Feedburner. There are many important items to consider when creating link wheels – anchor text, page rank of destination sites, what keywords the ranking sites are visible for, the time duration between updates of ranking sites, level of unique content published on ranking sites, and so forth. From an SEO perspective, this is clearly advantageous as each post results in tens to hundreds of backlinks pointing at your website. To elaborate for the purpose of being clear, a link wheel is simply the idea that each time you publish a piece of content that content is distributed to multiple other online properties in order to generate backlinks to the original piece of content.
If you work in SEO, or marketing in general, you are most likely knowledgeable of the idea of a link wheel. How Feedburner Hurts Search Engine Optimization OK, so now that we have defined the service and listed some pros, let’s dive into a con many people are unaware of, the negative effect it can have on SEO.
#Google killed squidoo install
#Google killed squidoo free
What Is Feedburner?įeedburner is simply a free online service created by Google that allows you to automatically send email updates from your blog.
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/12184935/ap_resize.png "google killed squidoo")
But with some recent emphasis on link wheels and automatic updates, there is a very good chance Feedburner could be killing your SEO strategy without you ever knowing. As time progressed and Google really began to own and better develop its vision for the tool, Feedburner became increasingly useful. When Feedburner was acquired by Google in mid-2007, we were all excited about the potential.
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